ABOUT MAXEX:
MAXEX is the first digital mortgage exchange, enabling the buying and selling of residential loans through a single clearinghouse. We connect hundreds of mortgage originators with the industry’s most active buyers across Jumbo, Conforming, Non-QM, and DSCR programs, with delegated, non-delegated, flow, and bulk execution. Our North Star: MAXEX is the easiest, most certain, and most profitable place to deliver a loan.
POSITION OVERVIEW:
You will be responsible for helping to scale the MAXEX story: positioning, launches, and strategic content across the seller lifecycle. Today MAXEX owns the channels — campaigns, website, events — but no single owner drives consistent product and brand messaging. You will institutionalize how MAXEX is positioned at the brand level and across products (e.g., Jumbo, Non-QM) and channels (e.g., delegated, non-delegated, bulk). Additionally, you will arm Sales with the messaging, content, and competitive intelligence to win. This role strengthens MAXEX’s market intelligence and messaging foundation in service of market awareness, seller education, and opportunity creation.
WHAT YOU’LL OWN:
- Messaging & positioning: Value propositions, product positioning, and sales messaging.
- Product marketing: End-to-end launch plans for new programs and services — market messaging, sales rollout, and launch measurement.
- Strategic content: Website copy, sales collateral, executive presentations, seller communications, case studies, and thought leadership that builds industry visibility.
- Competitive & market intelligence: Market research, competitive tracking, and battlecards that keep Sales ahead of the market.
- Sales support: Sales presentations, AI prompts, and product documentation that raise sales enablement utilization.
- Content scale and standards: Standardize the delivery of content and messaging across the seller experience. Leverage AI to enable fast, consistent delivery of content and messaging by internal stakeholders.
HOW YOU’LL WORK WITH THE TEAM
- Partner with Demand Generation, who owns campaigns, website, events, and lead generation — you own what we say, they own where it runs.
- Arm Sales, who own prospecting and relationships, with messaging, battlecards, and presentations.
- Draw on Client Experience & Success’s training and onboarding programs, Voice of Customer program and CRM & Reporting’s analytics to ground the story in seller reality.
SUCCESS MEASURES:
- Market engagement
- Content engagement
- Sales enablement utilization
- Qualified opportunities
- Product launch success
- Brand consistency
MUST-HAVE EXPERIENCE:
- 8-10+ years in B2B product marketing or content marketing — mortgage or capital markets content depth strongly preferred
- Owned product launches end to end: positioning, launch plan, and sales rollout
- A portfolio of executive-grade content: presentations, case studies, and thought leadership
- Built competitive intelligence and battlecard programs for sales teams
CORE SKILLSETS:
- Positioning and messaging frameworks
- Exceptional writing, storytelling, and editing
- Sales enablement content production at pace
- AI-assisted content workflows; CMS and design tooling
Interested candidates should email a current resume to careers@maxex.com.
